Here is the first in a few posts about 2012 Worlds. Better late than never.
The media coverage took a significantly larger step forward than any Worlds or World Clubs that I can remember, thanks to those who helped invent the internet...
Ultimate's profile and connection to audiences will not be built on the back of traditional mainstream media such as newspaper stories and TV 60 second segments (though we don't want to ignore those). Those media are for telling the world - "Hey! We exist".
Our sport will grow and connect with people though the media that people inside our community build. You could follow the action through the tweeters and Facebook followers.
Skyd Magazine had insightful commentary and updates on what was happening. This is journalism for our community.
And most significantly you can watch games online.
NexGen Ultimate have emerged in the last two years as a group who are prepared to invest over several years in building a channel where ultimate fans can watch live and on-demand footage of games from major events in the US, and a few others from around the world. They took steps we haven't seen before in our sport, such as flying Lou and Chase across from the US to commentate, who then interviewed teams on their plans and expectations before games.
The coverage had replays, live scores and multiple camera angles - the features we take for granted in mainstream television coverage.
Also at Worlds were Ulti.tv are an Australian outfit who trialled their systems last year at Adelaide's weekly city league. Dan, Mike and Declan have refined their polecam. They could film on any field and did - over 40 games were recorded, with every country represented.
If you like being able to watch professionally presented ultimate games online, on demand, then these are great organisations to support. Throw a few dollars their way, and buy a subscription.
Even the Swedes had some basic footage of games from Worlds, such as Australia vs Sweden and the GB vs Sweden semifinal. Its free on youtube.
The little things involved in running a tournament now become more important. When the acoustics of the audio system make the opening ceremony speeches impossible to hear, it isn't just a thousand ultimate players who can't hear - it is everyone who ever watches the footage online from now onwards.
Only a few years ago, I was wondering why ultimate seemed behind the times in terms of organised internet presence, but it seems like we are making up for lost time.